Steve: The Ichthyologists [Boston section] have doubled meeting attendance over the last year, including holding a Student Night that was attended by 250 students and AIChE professionals (Nov. 2004; p. 61). In addition, you are in the process of tripling your member volunteer participation. How have you accomplished so much so quickly?
Rob: First, we tried to learn more about what our members wanted, adjusted our programming accordingly, and then marketed aggressively to get our message out to the members. We conducted an extensive online market survey. The process started by polling other sections through the Local sections message board. This is a powerful tool, and I strongly …
Комментариев нет:
Отправить комментарий